Facebook reports that it has approximately 1.23 billion active monthly users and well over 2 billion users in total. LinkedIn has 467 million users while Instagram has 100 million active users each month, about the same number of people who solely log into Facebook on their phones. Twitter reports 328 million active monthly users, with around 70 million of those in the U.S.
Regardless of the number of users, or number of followers for a particular user, a good social media presence requires a strategy. Many successful social media users speak about “centers of influence,” those users who are trusted links, like a neighbor, for thousands of other users. Marketing a presence towards those influential users is a common refrain for successful social media outreach.
For more on this topic, check out our new article tomorrow.