There are many mistakes that can be made following even the most effective sales process. Some of the more easily avoidable, but commonly made, mistakes are:
1) Profiling the Investor before profiling the person
2) Allowing Emotions to Play too Big a Role
3) Failing to Follow Up
There are many areas in which a sales process can fail. Addressing potential issues with a sales process is the best way to prevent avoidable failure. For more on the sales process and avoiding mistakes, see our new article this Thursday.